![]() Put important keywords/LSIs first – while the jury is out on whether or not front loading keyword placement in the title tag has a direct impact on rankings, studies show user likely only scan the first 2-3 words as they scroll down the SERP. If you have a website with thousands of product pages pulling from a database of products and categories, you could have your development team create a template with the following structure: Give every page a unique title – this might seem daunting when trying to scale across hundreds or thousands of pages, but CMS and code base templates make this much easier. It hurts the user experience, and search engines are smart enough now to understand semantics. Watch your length – refer to the length guidelines above.ĭon’t keyword stuff – avoid title tags that are a list of keywords or repeated close variations. That said, there are several things to think about when crafting title tags: Your title tag is the text between the opening and closing title tags: Open a webpage in your browser, right-click anywhere on the page and select “view page source”. ![]() Here’s how to check (and edit) your title tag: ![]() Title tag contains “modifiers” - these are words like “best”, “2018”, etc these won’t help rankings directly but they can help to increase CTR (which is a proven ranking factor) and map to intent at each stage of the funnel.Title tag starts with keyword - not 100% necessary but works well for some pages don’t force it at the beginning if it doesn’t make sense!.Title tag contains keyword - again, this is good practice but not 100% necessary (thanks to Google’s Hummingbird update).Title tag too short - this will tell you if any title tags are under 50 characters in length.Title tag too long - this will tell you if any title tags are over 70 characters in length (and thus, may be truncated) it’s usually worth shortening any title tags that are too long.Title tag exists (or not) - add the title tag to any pages without one present.Here’s the title tag-related information the sheet shows you for each page: Get this part wrong and you’ll be fighting an uphill battle.Īnyway, here’s what the very same study found to be some key on-page ranking factors:Īgain, there’s some debate about whether or not placing your keyword at the beginning of the title tag has any additional weight, so this is up to you. ![]() On-page SEO falls in this bucket because it’s what search engines like Google use to understand the context of content, determine relevance for different search queries, and gauge user experience. While this study shows “keyword in title” as 4-5 times less important as “referring domains”, it’s important to remember it takes less than 4-5 times the effort to change!īefore you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Meanwhile, a keyword can easily be added to a title tag in <60 seconds, and your internal and external link profiles optimized in minutes. I’m not disagreeing that “backlink factors” will probably always be more important than on-page factors…īacklink factors take months/years (and a lot of cash) to build. They look negligible next to those other factors, right? Looking at this, you’d be forgiven for thinking the “on page factors” listed here aren’t important at all. ![]()
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